National Lipstick Day has become the perfect excuse to refresh your makeup bag, and this year’s lineup proves there’s never been more choice.

Whether you’re after a glossy everyday tint, a transfer-proof liquid lipstick that survives lunch or a classic matte nude you’ll wear on repeat, there’s a formula to suit every budget and beauty routine.

Better still, several cult favourites are on sale right now, making it an ideal time to stock up.

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From beauty icons by Chanel and Dior to affordable favourites from Revlon, these are the seven lipsticks worth shopping to celebrate National Lipstick Day on July 29.

The best lipsticks to shop for National Lipstick Day 2026, featuring long lasting favourites and everyday classics across every price point. Credit: Instagram

1. Revlon Super Lustrous Lipstick, was $27.95 now $17.39 on Amazon Australia

If you love glossy lips without the sticky finish, Revlon’s latest Super Lustrous Lipstick is hard to beat.

The nourishing balm formula instantly boosts lip moisture by 41 per cent while delivering sheer colour with a glass-like shine.

Its buttery texture glides on effortlessly, helping lips appear smoother and fuller with every swipe.

The viral favourite has also been given a sleek new look. Even better, from July 23 to August 29, Revlon is donating $2 from every Super Lustrous Lip product sold at Chemist Warehouse to Look Good Feel Better, helping fund confidence-boosting workshops for people undergoing cancer treatment.

Revlon’s viral Super Lustrous Lipstick is on sale and supports a good cause. Credit: Instagram

2. MAC Locked Kiss Ink, $55 from THE ICONIC

Long-lasting liquid lipsticks don’t always have the best reputation, but MAC’s Locked Kiss Ink has earned plenty of fans.

Using Pigment Lock Technology, the waterproof and transfer-proof formula delivers rich matte colour for up to 24 hours while remaining lightweight and flexible on the lips.

One Reddit user summed it up simply: “The absolute best liquid lipstick I have ever used. Truly lasts through anything.”

Reddit users rave about this MAC liquid lipstick. Credit: TikTok

3. Chanel Le Rouge Duo Ultra Tenue Liquid Lip Colour, $77 from David Jones

For those who love the look of glossy lips but want long wear performance, Chanel’s Le Rouge Duo Ultra Tenue offers the best of both worlds.

One end features an intensely pigmented liquid lipstick, while the other contains a mirror shine gloss that keeps lips looking fresh throughout the day.

The waterproof, transfer proof formula promises up to 16 hours of wear without feathering or fading, making it a popular choice for long events and special occasions.

Chanel created this transfer-proof formula is made to last and shine. Credit: Instagram

4. Sephora Collection Original Cream Lip Stain, $26 from Sephora

A beauty favourite for more than a decade, Sephora’s Cream Lip Stain remains one of the retailer’s biggest best sellers.

The ultra-thin formula delivers bold matte colour with a comfortable no-transfer finish that beauty lovers continue to rave about.

Even better, selected lip products are currently discounted by up to 50 per cent.

One Reddit reviewer shared: “I wore it for my wedding, and it has been, out of 20-plus red liquid and stick lipsticks that I’ve tried, my favourite so far.”

Sephora round out our top lipstick picks for every budget. Credit: Sephora

5. Charlotte Tilbury Matte Revolution Pillow Talk, $55 from Charlotte Tilbury

It’s difficult to talk about iconic lipsticks without mentioning Pillow Talk.

Charlotte Tilbury’s universally flattering nude pink shade has become a staple in countless makeup bags thanks to its hydrating matte finish and ability to complement a wide range of skin tones.

The formula smooths and shapes the lips while offering comfortable long wear, making it an easy everyday choice.

Fresh skin, soft colour and barely-there makeup anchor the new Pillow Talk era. Credit: Charlotte Tilbury

6. Fenty Stunna Lip Paint Longwear Fluid Lip Color was $36, now $45 from Myer

Created by Rihanna, Fenty Beauty’s Stunna Lip Paint has become famous for its bold colour payoff and comfortable wear.

The weightless liquid lipstick delivers a soft matte finish that suits a broad range of skin tones, with each shade carefully selected to be universally flattering.

It’s the perfect pick if you’re looking for statement lips that won’t need constant touch ups.

Fenty created this long lasting favourite liquid lip. Credit: TikTok

7. Rouge Dior Forever Liquid Lipstick, $69 from Sephora

Rouge Dior Forever Liquid has built a loyal following thanks to its impressive staying power. The ultra fluid formula melts onto the lips before setting into a transfer proof finish that won’t settle into fine lines or fade throughout the day.

Despite its long wear formula, it feels lightweight and comfortable, leaving lips looking vibrant without feeling dry.

Celebrate National Lipstick Day with Dior’s long-lasting liquid matte lip. Credit: Instagram