Before glazed lips became a signature and before Hailey Bieber built a billion-dollar beauty aesthetic, there was another lip product earning a place in her daily routine.

Now, thanks to a very candid podcast moment, we have the full story, in her own words and theirs.

Speaking on the Tech Powered Luxury podcast, Janna Ronert, founder of IMAGE Skincare, revealed that Hailey had long been a fan of the brand’s Ormedic Balancing Lip Enhancement Complex.

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“We have a lip product called Ormedic (…) she [Hailey Bieber] would be on Instagram and would always post about our product,” Ronert shared.

It was not just a social media moment either. The endorsement extended well beyond the grid.

Ronert went on to describe an unexpectedly personal encounter at The Beverly Hills Hotel, where she found herself in conversation with Bieber and Justin Bieber.

IMAGE Skincare Ormedic Balancing Lip Enhancement Complex, $54.95. Credit: IMAGE Skincare

“It was my assistant, me Justin Bieber, Hailey Bieber and two other people. They struck up a conversation with me and she asked, what do you do? I said, I’m in the skincare business. And she goes, Oh really? What’s the brand? I said IMAGE Skincare. She reached over, got her bag and pulled out the Ormedic Lip. I’m very proud of that.”

A handbag reveal like that feels rarer than any paid partnership. No campaign, no script, just a genuine, in-the-moment co-sign from someone whose beauty routine has since shaped an entire category.

So what makes this particular lip product worth the attention?

The Ormedic Balancing Lip Enhancement Complex is designed to do more than just sit pretty on your lips.

It works to moisturise, soften and enhance the appearance of fullness in a way that feels natural rather than overdone.

The exact lip balm Hailey Bieber used before launching Rhode. Credit: TikTok

The formula leans heavily into nourishment, with avocado oil and vitamin E delivering an instant surge of hydration.

It is the kind of comfort you notice straight away, especially on dry or chapped lips, but without the heaviness or stickiness that can come with richer balms.

Then there is the added skincare element.

A polypeptide complex featuring palmitoyl tripeptide-five helps support the appearance of firmer, fuller-looking lips over time, while also minimising the look of fine lines.

It is subtle, but that is exactly the point.

At $54.95, it sits in that premium-but-justifiable category, especially when you consider it doubles as both treatment and everyday essential.

Hailey Bieber’s pre-Rhode lip go-to revealed, with a founder’s story and a formula that still holds up today Credit: TikTok

The finish is natural, making it easy to wear solo or layered, and it has broad appeal across ages and routines.

Teens, men and anyone who prefers a low-maintenance approach to beauty will get along with it just fine.

It is a reminder that sometimes the best beauty finds are not the loudest ones, they are the ones that quietly work.

And in this case, one that was literally pulled out of her handbag to prove it.