It’s the initiative created by Amex that supports small businesses nationwide, known otherwise as Shop Small.

Now in its 14th year, Amex’s Shop Small initiative backs small businesses and encourages consumers to spend in their local communities.

This means that Amex Card Members get access to all of the benefits and rewards that actually reward with their Card, whilst supporting their favourite local small businesses at the same time.

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And this year, the Shop Small campaign is offering even more support for small business owners, with up to AUD $2 million in funding available via the Amex Shop Small Grants program*.

There will up to 100 grants available of $20,000 each, for small businesses and their owners.

The program will provide an initial $1 million — with $20,000 grants to 50 small business owners across Australia.

Plus, every time an Amex Card Member makes an eligible transaction at participating Shop Small businesses during 1-7 August 2026, Amex pledges to contribute an additional $1 to the Grants program, up to $1 million, providing up to 50 additional grants of $20,000 each.**

According to internal Amex data from 2013 to 2025 inclusive, Amex has driven $9.8 billion in spending to participating small businesses in Australia.

There’s a huge array of participating small businesses involved in the initiative, many of which are perfect for inspiring your next trip out.

One option if you’re in the mood for baked goods is Hudson’s Bakery in Sydney’s Bondi Junction. Credit: Nick James Fraser/American Express

One option if you’re in the mood for baked goods is Hudson’s Bakery in Sydney’s Bondi Junction.

Known amongst foodies for products which are carefully hand-crafted to taste just like what your Grandma used to make, you can expect everything from fluffy white bread to melt-in-your-mouth lamingtons, and pizza slices — all of which, miraculously, are gluten-free.

If you’re looking to elevate your next home-cooked meal, make a stop at Patrick’s Deli & Grocer in Bellevue Hill. Credit: Patrick’s Deli

Staying in New South Wales, another favourite among locals is Evergreen Fruit Markets in Chatswood.

For those after the freshest seasonal produce, Evergreen Fruit Markets is a neighbourhood favourite. Stocking a colourful selection of premium fruit and vegetables alongside everyday grocery essentials, it’s the kind of local market where quality and freshness keep customers coming back.

If you’re looking to elevate your next home-cooked meal, make a stop at Patrick’s Deli & Grocer in Bellevue Hill.

A staple in Sydney’s Eastern Suburbs, Patrick’s has built a loyal following with its carefully sourced seasonal produce, gourmet deli selection and warm family-run service.

Whether you’re picking up artisan pantry staples or something fresh for dinner, it’s the sort of place that makes everyday grocery shopping feel a little more special.

Whether you’re picking up artisan pantry staples or something fresh for dinner, it’s the sort of place that makes everyday grocery shopping feel a little more special.

Heading north to Queensland, Sweet & Bitter in Brisbane City is another local gem worth discovering.  Credit: Sweet & Bitter

Heading north to Queensland, Sweet & Bitter in Brisbane City is another local gem worth discovering.

If you’re craving something sweet while exploring Brisbane’s CBD, Sweet & Bitter is a must-visit.

Known for its handcrafted couverture chocolates, delicate macarons and indulgent hot chocolates, this Queen Street favourite is the perfect spot to pause, treat yourself or pick up a beautifully packaged gift for someone special.

Also in Brisbane, Archer Glass in Salisbury has become a trusted name for homes and businesses alike.

More than just a glazing business, Archer Glass is known for its quality workmanship and reliable service.

From custom glass installations to repairs and replacements, their experienced team delivers tailored solutions with careful attention to detail.

Over in Victoria, Just Ripe Northland in Preston is a convenient stop for shoppers who appreciate quality fresh produce.  Credit: Just Ripe Northland

Over in Victoria, Just Ripe Northland in Preston is a convenient stop for shoppers who appreciate quality fresh produce.

Offering an impressive selection of seasonal fruit and vegetables alongside gourmet grocery finds, it’s the perfect place to fill your basket with fresh ingredients and everyday essentials.

For those stocking up on authentic Asian ingredients, Hokkian Market in Burwood East is another local favourite.

From fresh produce to hard-to-find pantry staples, Hokkian Market brings together everything you need to recreate your favourite home-style dishes or discover new flavours from across Asia.

To round out your day, stop by Leisurely Coffee in Adelaide.  Credit: Leisurely Coffee

And if you find yourself in South Australia, Trims has been helping locals look their best since 1937.

A true South Australian institution, Trims has built its reputation on offering quality clothing, denim, footwear and workwear at great value. Today, you’ll find trusted brands including Levi’s, R.M.Williams and Blundstone, backed by the friendly, knowledgeable service that’s kept generations of customers coming back.

To round out your day, stop by Leisurely Coffee in Adelaide.

Whether you’re grabbing your morning brew or slowing down for an afternoon catch-up, Leisurely Coffee lives up to its name with expertly crafted coffee served in a relaxed, welcoming space.

Pair your cup with one of their freshly made cabinet treats and it’s easy to see why it’s become a favourite among Adelaide locals.

Speaking to 7You about the initiative and this year’s new Shop Small Grant program, the Managing Director of American Express Australia and New Zealand Corinna Davison said:

“Small businesses help shape the character of our communities. They create local jobs, bring people together and make our neighbourhoods more vibrant, resilient and distinctive.

“This year, together with our Card Members and participating businesses, we’re aiming to provide up to $2 million in Shop Small Grant funding.

“It’s an opportunity for up to 100 small businesses to access funds that can help them invest in their future and continue making a difference in the communities they serve.

“For the past 14 years, Shop Small has celebrated the people behind these businesses and reminded us that where we choose to spend has a real impact. Every time someone shops small, they’re backing the passion, hard work and ambition of a local business owner.”

Amex’s Shop Small Grant applications open from 27 July 2026 and close on 6 September 2026.

Amex will contribute an additional $1 to the Shop Small Grant program, up to $1 million every time a Card Member makes an eligible purchase at a participating Shop Small business from 1-7 August 2026.

For more information, to find out more about the Shop Small campaign and locate participating venues, head to the American Express website here now.

You can also find out more about the Shop Small Grants program here now.

Terms and conditions: * Terms, eligibility criteria and exclusions apply. For full T&Cs on the Grants program, visit here.

** During 1- 7 August 2026 period only, up to $1 million. Eligible Cards, limits and T&Cs apply. Contributions made to Mainstreet Australia. For full terms, visit here.